Helping a UFC athlete and business woman amplify her online presence

Danyelle Wolf, a three-time US boxing champion, Golden Gloves winner, Jiu-Jitsu tournament champion, and professional UFC fighter, is known for her powerful presence in the ring. However, her online presence failed to do justice to her multifaceted personality. Discover how CPRA Strategies helped revamp Danyelle's brand and online profile to showcase her diverse talents and achievements.

Challenge

In the Summer of 2019, Danyelle secured a spot in the final round of the Olympic boxing trials, with a chance to represent Team USA in the 2020 Tokyo Olympics. However, despite her impressive achievements, her online presence was limited to her boxing career, overshadowing her work as an advocate, artist, athlete, businesswoman, marketing icon, and social media phenomenon.

Solution

Danyelle enlisted CPRA Strategies to create a modern online presence, highlighting her journey through the 2020 US Olympic Boxing Trials and showcasing her successes in various fields.

We spent several days immersing ourselves in Danyelle's life to understand her background, training, and art collection. After discussing her brand's current state and desired direction, we designed a multi-channel strategy to enhance her brand and business awareness. Our services included branding strategy and positioning, digital marketing, and business development opportunities.

Result

Our efforts led to a 260% increase in organic website visits over twelve months, a 22% increase in social media engagement rate, and over 10,000 new organic social media followers. Most notably, Danyelle's revamped brand and marketing materials were used to helped her secure representation by Creative Artists Agency (CAA), leading to her first UFC fight.

In September 2020, Danyelle triumphed in her debut UFC bout, earning a unanimous decision over Taneisha Tennant. We also designed her website to feature her unique art collection, showcasing her skills as an artist, which opened up opportunities to pursue interior design projects.